Because great stories deserve the spotlight.
In an age of algorithms and instant content, the humble press release still packs a punch—especially when you're launching something big, announcing a collaboration, or positioning your brand as a thought leader. But most brands get it wrong. They either make it sound too "salesy" or bury the news in fluff. Here's how to write a press release that not only gets noticed—but actually gets published.
📰Why Press Releases Still Matter in Digital Marketing
A well-written press release can:
- • Earn credible media coverage
- • Improve SEO with high-authority backlinks
- • Boost brand visibility on search engines and news aggregators
- • Act as a shareable asset across newsletters, social, and PR pitches
Whether you're a startup or a seasoned brand, adding press releases to your content strategy can be a game-changer.
📅When Should You Send a Press Release?
You don't need to wait for a Fortune 500 milestone. Common reasons to issue one:
- • Product or service launch
- • Partnership or collaboration
- • Company milestone or funding round
- • Event announcement or recap
- • Thought leadership (e.g., original research or insights)
✍️How to Write a Press Release That Works
Here's a breakdown of what to include—and why it matters.
📰1. Headline That Hooks
Make it newsworthy and clear. Think like a journalist, not a marketer.
Bad: "We're Excited to Launch Our New Service!"
Better: "SocialTriad Launches AI-Based Content Engine for Startups"
SEO Tip: Include a primary keyword (e.g., "content marketing tool," "digital launch").
📝2. Subheadline That Adds Detail
Support the headline with a sentence that gives context or value.
Example: The new platform helps early-stage brands build, optimize, and scale digital content using AI and human strategy.
🎯3. Opening Paragraph – The What, Why, and Who
Your first paragraph should answer:
- • What's happening?
- • Why is it important?
- • Who's involved?
This is the summary editors look at first—get to the point fast.
📊4. Supporting Details – The How and When
Use the next 1–2 paragraphs to explain:
- • How it works
- • When it's launching
- • Any relevant statistics, features, or outcomes
Keep it factual, not promotional. Use bullet points if needed for clarity.
💬5. Quotes from Key People
Add credibility and personality with a quote from a founder, partner, or subject expert.
"We built this to solve a real gap in the market," said [Name], [Role] at [Company]. "Now, brands can scale content without losing their unique voice."
🏢6. Boilerplate About the Company
At the end, include a short paragraph about your company: what you do, your mission, and any relevant credentials.
📞7. Contact Information
Don't forget this. Always include a media contact name, email, phone, and website.
🚀Final Thoughts
A good press release is more than a formality—it's a strategic tool. When paired with digital distribution, social media, and email outreach, it becomes part of a broader content marketing engine.
At The Social Triad, we help brands write, optimize, and distribute press releases that drive real results—from SEO authority to media mentions.
Need help crafting one for your next launch? Let's connect.